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Platform overview Pricing Handwriting recognition Table extraction Data transformations Straight-through processing Data matching Financial Services Insurance Logistics View all Dynamics 365 Salesforce Xero View integration pathways Blog Customer stories Expert insights White papers Affinda Academy API reference Product guides Product updates Security Trust Centre About Affinda Pathfindr Careers Media & awards Customer stories
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Charlie Bellingham

General Manager

I herd AI, engineers and customer wishlists so Affinda’s products actually fix document chaos instead of adding to it.

Charlie Bellingham

About me

Charlie Bellingham is General Manager for Affinda’s intelligent document processing and agentic AI platform. In this role, he helps organizations transform document-heavy workflows by turning PDFs, emails and forms into stable, accurate structured data that teams can actually use. Charlie’s experience spans enterprises and startups, across strategy, product and commercial functions. He’s as comfortable digging into how models and workflows behave as he is stepping back to evaluate business outcomes, risk and customer impact.

At Affinda, he works closely with customers, engineers and designers to identify which document problems matter most, design products that handle messy real-world constraints and deliver changes that genuinely shift the metrics – not just expand feature lists.

My areas of expertise

AI product strategy for document workflows

Defining the roadmap for Affinda’s intelligent document processing platform so organizations can automate end-to-end workflows – not just single extraction steps – and see measurable improvements in accuracy, speed and unit economics.

Data-driven product management in B2B SaaS

Using data to prioritize what gets built, from opportunity sizing and funnel analysis to pricing, packaging and usage insights. Favoring experiments with clear success criteria over vague “nice to have” features.

Customer-led automation and AI transformation

Working with enterprise customers to map document journeys, quantify the cost of manual work and design AI-powered workflows that are auditable, safe and impactful. That means choosing the highest-value use cases first, proving results with numbers and iterating rather than relying on a single big launch.

My recent articles

Automated invoice processing benefits illustrated

Benefits of automated invoice processing

See how automated invoice processing lowers AP costs, reduces errors, speeds approvals and gives operations leaders tighter cash flow control at scale now.
IDP software processing logistics documents including bills of lading and proof of delivery

Intelligent document processing for logistics: what it is and why it works

Learn how intelligent document processing for logistics automates PODs, freight invoices and customs documents – and what it delivers at scale.
Logistics document process automation workflow for freight and 3PL operations

How to automate logistics document processes

A practical framework for logistics teams: which documents to automate first, what the workflow looks like and how to evaluate platforms.
All about intelligent document processing applications in banking and finance

All about intelligent document processing applications in banking and finance

How intelligent document processing applications help financial teams work faster and smarter.
All about intelligent document processing in insurance

All about intelligent document processing in insurance

How intelligent document processing helps insurers keep pace with complexity.
All about insurance document automation

All about insurance document automation

Learn how insurance document automation turns complex paperwork into decision-ready data.
All about document automation for financial services

All about document automation for financial services

A practical guide to how document automation is helping banking and finance teams reduce manual processing, improve accuracy and scale operations with confidence.
Intelligent document processing in action: use cases, business benefits and future trends

Intelligent document processing in action: use cases, business benefits and future trends

Intelligent document processing delivers measurable value today – and is evolving quickly for what comes next.
Best intelligent document processing software in 2026

Best intelligent document processing software in 2026

Choosing the right intelligent document processing solution determines how accurately you can capture unstructured data, automate document workflows and scale without friction.
Intelligent character recognition: the link between document capture and intelligent automation

Intelligent character recognition: the link between document capture and intelligent automation

Explore how intelligent character recognition transformed document automation, and why today’s enterprises are moving beyond it towards intelligent document processing and agentic AI.
Inside Affinda’s model memory approach to next-generation IDP

Inside Affinda’s model memory approach to next-generation IDP

This article explains Affinda’s unique approach, which is built for fast configuration, superior accuracy and the flexibility to extract data from any document in any format.
What to look for in an IDP provider (and what to avoid)

What to look for in an IDP provider (and what to avoid)

From accuracy thresholds to compliance credentials, this guide will help you assess IDP platforms through a long-term lens so you can feel confident you’re investing in a solution that scales as your business does.‍
5 hidden costs of IDP building (and why buying is often smarter)

5 hidden costs of IDP building (and why buying is often smarter)

This article breaks down five hidden costs of a build-your-own IDP system.